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Leadership, honesty and authenticity—inspiration from 10 visionary entrepreneurs

Honesty is like the Renaissance period of art—it's an era of enlightenment and transformation. 

Just like the artistic and intellectual rebirth that swept through Europe centuries ago, we're entering an era where honesty and authenticity reign supreme.

We are increasingly valuing honesty in business, culture, and relationships—including the relationship we have with ourselves, our mental health and wellbeing.

But we are living in a paradoxical world, full of contradiction and irony. 

We value transparency and truthfulness, however, with the rise of new technology, AI and social media we live in an increasingly hyperreal (fake) world. Life often focuses on surface appearances, packed with illusions on what is real, true and substantial.

As we move into the depths of the 21st century, it’s important to do the work to keep grounded and be honest with ourselves amongst all the changes.

With honesty brings change in the world, and with ourselves. 


It's crucial to remember that being honest with oneself is the starting point for transformation.

Recognising your strengths, weaknesses and priorities is like choosing the right colours for your canvas—it sets the tone for the entire artwork.

Being honest with others is like a mirror—reflecting your values and beliefs. Values and beliefs underpin everything in your life. From the reason you are where you are surrounded with the people and things you have, to why you experience conflict, and more. A good life coach (like Authentic State Coaching) can help you unpack your life and values. They can support you to get clear on your life values, and help you take steps to ensure your life is aligned to the things that you believe are important in this short and precious life of yours.

We are witnessing the rise of a new type of leader in our workplaces, businesses and culture. Our new visionary leaders are rejecting old ways of communicating and keeping it real.

Let's draw inspiration from some visionary entrepreneurs who have harnessed the power of honesty and authenticity.

1. Steve Jobs: The authentic innovator

The co-founder of Apple Inc. was renowned for his unwavering commitment to honesty in product design. Jobs was unapologetically honest about his belief that great design should be simple and beautiful. This honesty with himself and his vision led to iconic products that changed the world.

2. Jessica Alba: The honest businesswoman

Actress Jessica Alba didn't just play the role of a businesswoman; she became one. With The Honest Company, she's on a mission to provide safe, eco-friendly products for families. Her dedication to transparency and ethical business practices is a testament to her commitment to making the world a better place.

3. Simon Sinek: The why guy

Simon Sinek, famous for his "Start with Why" philosophy, emphasises the importance of honesty in business. He encourages leaders to be authentic and transparent about their purpose and values. Sinek believes that when leaders are honest about why they do what they do, it inspires both their teams and customers, leading to sustainable success.

4. Brené Brown: The vulnerability advocate

Brené Brown, a renowned researcher and speaker, has made vulnerability her superpower. Her candid exploration of shame, vulnerability, and courage has transformed the way people connect, both personally and in business. Brown's work is a testament to the transformative power of honesty and authenticity.

5. Elon Musk: The bold trailblazer

Elon Musk, the guy behind SpaceX, Tesla, and more, is candid about his dreams of colonising Mars and transitioning the world to sustainable energy. Musk's honesty about his ambitious goals has galvanised the entire space and electric vehicle industries. It's this authenticity that has propelled him to the forefront of innovation and global change.

7. Warren Buffett: The honest investor

Warren Buffett, one of the most successful investors of all time, is known for his honest self-assessment. He doesn't invest in businesses he doesn't understand, and he's candid about his investment strategy. His honesty with himself has led to a lifetime of remarkable financial success.

8. Richard Branson: The maverick entrepreneur

Richard Branson, the maverick behind the Virgin Group, is synonymous with adventure and authenticity. He's honest about his love for risk-taking and his knack for turning ideas into thriving businesses. Branson's life is a testament to the liberating power of embracing your true self and living life to the fullest

9. Sara Blakely: The honest businesswoman

Sara Blakely, the founder of Spanx, is candid about the struggles and setbacks she faced while building her empire. Her honesty about her journey has made her a relatable figure in the world of entrepreneurship. Blakely's authenticity and humour shine through as she inspires others to embrace their imperfections and pursue their truth.

10. Anthony Bourdain: The rock 'n' roll chef

Anthony Bourdain taught us that food is more than just sustenance; it's a cultural adventure. With his laid-back charm and a knack for storytelling, Bourdain was brutally honest about the grit and glory of the restaurant industry. His authenticity was his secret sauce, inspiring us to savour life's unfiltered flavours.

What can we learn from these trailblazers who embrace honesty and authenticity? 

  • Be true to your ideas, even if they challenge the status quo. Honesty gives life to bold ideas, ignites innovation, and fosters deep connections.

  • When we are transparent about our values and vulnerabilities, it fosters connection and encourages transformation.

  • Recognising your strengths and weaknesses allows you to make wise choices and thrive.

  • Honesty in life, is the most delicious way to savour success.

So! Here’s my truth. I’m here for a greater you and a greater world! Get in touch if you’d like to explore creating a life more aligned to your own values and truth.

Sasha x